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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Sponsored: Flooring: The foundation of every fitness experience

Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why

Published in Health Club Management 2021 issue 7

The right choice of flooring can make a workout more enjoyable, more impactful, not to mention safer and better for the body,” says James Anderson, sales and marketing director at Physical Company.

“Gone are the days when gym flooring would be an afterthought – a case of installing carpet tiles across the majority of the fitness space, with some basic free weight tiles in a dumbbell area. Nowadays, flooring is the foundation on which you build your fitness experiences – it underpins and plays an active role in the entire workout.

“With specialist flooring now available for every type of activity, it’s no overstatement to say your flooring choices are as integral to the member experience as the fitness equipment you install,” says Anderson, “It’s why we encourage every one of our customers to design their fitness spaces from the ground up.”

Packing a punch
“The flooring is an integral element to the overall aesthetics of a space. It can offer clear lines, impactful designs, great colour options, and will support your gym’s overall brand statement,” he says.

“You’re also looking for it to hold up to the traffic a commercial gym floor is subjected to, which is why every one of our flooring solutions is thoroughly stress-tested.

“That includes our market-leading Turfgrass solutions – artificial turf, including the hugely popular Customgrass sprint tracks – that brings an outdoor training experience to the gym floor.

“We can collaborate with Turfgrass to create customised turf tracks in just 4-6 weeks. You provide us with your logo, your slogan, your colour scheme; Physical Company’s in-house design team then creates an eye-catching design to suit the training requirements and the brand.

“It’s a great way to create instant impact on your gym floor. It’s also incredibly robust, thanks to a method of stitching branding and markings into the turf at the point of manufacture,” says Anderson. “It means the markings and logos are integral to the product, rather than being painted on, or cut and glued in as separate elements, as can be the case with some other products.

“The result is a single piece of flooring that looks great, is extremely durable and withstands constant heavy use – so it’s no surprise it’s become a go-to for operators across the sector, from énergie Fitness and GLL, to boutique-turned-franchise The Shredquarters and personal training brand Six3nine.”

The basics, covered
“Easy to clean, comfortable, long-lasting, versatile, non-slip, safe – all of our flooring solutions tick these boxes as standard. We also place a big focus on vibration and sound absorption, making our products ideal for free weight areas and high-impact aerobics studios alike.”

“It’s not just about having high-quality flooring, either,” Anderson observes. “It’s about having the correct type of high-quality flooring for the activity. Too soft or hard, for example, and you’ll negatively impact the training experience; it may even cause injury to exercisers’ joints, or lead to damage of the equipment or sub-floor.

“That’s why we offer an unparalleled range of options to ensure every area of your facility has precisely the solution it needs. From free weight flooring to artificial turf, functional training flooring to shock pads and far more besides, our products span a variety of materials, dimensions and thicknesses to ensure we can meet your needs, whatever floor space you’re looking at.

“Ecore Athletic is another of our highly-valued partners. Its products are second-to-none, its warranties impressive and its eco-agenda embedded in every product,” he says.

Best sellers
“I’ll name-check a few top-sellers, starting with Bounce 2,” says Anderson. “This beautiful flooring looks like real wood, but acts like rubber, absorbing impact and being quiet underfoot, making it perfect for mixed-used studio areas, while being durable enough for cardio equipment and light weights.

“Performance Rally flooring is ideal for functional areas, with a wear layer that’s fusion-bonded to a shock-absorbing base layer. It’s engineered to cushion the impact force related to aggressive functional training, providing the user with a performance improving, body-protecting training surface.

“Also in high demand is the Performance dB (SmashTile) – designed for areas where extreme durability and ultimate sound and shock absorption are required – and Performance UltraTile, a rubber floor tile with a patented ultra-high-density wear layer on a moulded base – ideal for moderate to extreme weight training. With their range of colours, and shock- and sound-absorbing qualities, both are popular solutions for free weight areas.

“Quite simply, whether you choose products from our carefully selected partners or our high-quality Physical range, we guarantee a world-class solution to literally underpin your fitness offering.

“We believe you will not find a better gym flooring portfolio anywhere on the market.”

More: www.physicalcompany.co.uk

photo: Physical company

"With specialist flooring now available for every type of activity, it’s no overstatement to say your flooring choices are as integral to the member experience as the fitness equipment you install" – James Anderson

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Core Health & Fitness: level up your HIIT game
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Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
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08-10 Oct 2024
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In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in ...
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and ...
Core Health & Fitness: level up your HIIT game
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Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
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Salt therapy products
Spa software
Flooring
Cryotherapy
Lockers
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Sponsored: Flooring: The foundation of every fitness experience

Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why

Published in Health Club Management 2021 issue 7

The right choice of flooring can make a workout more enjoyable, more impactful, not to mention safer and better for the body,” says James Anderson, sales and marketing director at Physical Company.

“Gone are the days when gym flooring would be an afterthought – a case of installing carpet tiles across the majority of the fitness space, with some basic free weight tiles in a dumbbell area. Nowadays, flooring is the foundation on which you build your fitness experiences – it underpins and plays an active role in the entire workout.

“With specialist flooring now available for every type of activity, it’s no overstatement to say your flooring choices are as integral to the member experience as the fitness equipment you install,” says Anderson, “It’s why we encourage every one of our customers to design their fitness spaces from the ground up.”

Packing a punch
“The flooring is an integral element to the overall aesthetics of a space. It can offer clear lines, impactful designs, great colour options, and will support your gym’s overall brand statement,” he says.

“You’re also looking for it to hold up to the traffic a commercial gym floor is subjected to, which is why every one of our flooring solutions is thoroughly stress-tested.

“That includes our market-leading Turfgrass solutions – artificial turf, including the hugely popular Customgrass sprint tracks – that brings an outdoor training experience to the gym floor.

“We can collaborate with Turfgrass to create customised turf tracks in just 4-6 weeks. You provide us with your logo, your slogan, your colour scheme; Physical Company’s in-house design team then creates an eye-catching design to suit the training requirements and the brand.

“It’s a great way to create instant impact on your gym floor. It’s also incredibly robust, thanks to a method of stitching branding and markings into the turf at the point of manufacture,” says Anderson. “It means the markings and logos are integral to the product, rather than being painted on, or cut and glued in as separate elements, as can be the case with some other products.

“The result is a single piece of flooring that looks great, is extremely durable and withstands constant heavy use – so it’s no surprise it’s become a go-to for operators across the sector, from énergie Fitness and GLL, to boutique-turned-franchise The Shredquarters and personal training brand Six3nine.”

The basics, covered
“Easy to clean, comfortable, long-lasting, versatile, non-slip, safe – all of our flooring solutions tick these boxes as standard. We also place a big focus on vibration and sound absorption, making our products ideal for free weight areas and high-impact aerobics studios alike.”

“It’s not just about having high-quality flooring, either,” Anderson observes. “It’s about having the correct type of high-quality flooring for the activity. Too soft or hard, for example, and you’ll negatively impact the training experience; it may even cause injury to exercisers’ joints, or lead to damage of the equipment or sub-floor.

“That’s why we offer an unparalleled range of options to ensure every area of your facility has precisely the solution it needs. From free weight flooring to artificial turf, functional training flooring to shock pads and far more besides, our products span a variety of materials, dimensions and thicknesses to ensure we can meet your needs, whatever floor space you’re looking at.

“Ecore Athletic is another of our highly-valued partners. Its products are second-to-none, its warranties impressive and its eco-agenda embedded in every product,” he says.

Best sellers
“I’ll name-check a few top-sellers, starting with Bounce 2,” says Anderson. “This beautiful flooring looks like real wood, but acts like rubber, absorbing impact and being quiet underfoot, making it perfect for mixed-used studio areas, while being durable enough for cardio equipment and light weights.

“Performance Rally flooring is ideal for functional areas, with a wear layer that’s fusion-bonded to a shock-absorbing base layer. It’s engineered to cushion the impact force related to aggressive functional training, providing the user with a performance improving, body-protecting training surface.

“Also in high demand is the Performance dB (SmashTile) – designed for areas where extreme durability and ultimate sound and shock absorption are required – and Performance UltraTile, a rubber floor tile with a patented ultra-high-density wear layer on a moulded base – ideal for moderate to extreme weight training. With their range of colours, and shock- and sound-absorbing qualities, both are popular solutions for free weight areas.

“Quite simply, whether you choose products from our carefully selected partners or our high-quality Physical range, we guarantee a world-class solution to literally underpin your fitness offering.

“We believe you will not find a better gym flooring portfolio anywhere on the market.”

More: www.physicalcompany.co.uk

photo: Physical company

"With specialist flooring now available for every type of activity, it’s no overstatement to say your flooring choices are as integral to the member experience as the fitness equipment you install" – James Anderson

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features